A video clip of Kobe Bryant trying to learn Chinese internet slang has had hundreds of thousands of hits in the last two months.
The NBA star told Xinhua that he was learning Chinese to understand comments left by customers at his new Taobao store Kobe Incorporated on Alibaba.
Bryant is just one of many overseas celebrities starting online businesses in China. Alibaba, the world's biggest shopping portal, has recruited some 100,000 celebrities to promote products for some of its 10 million vendors across its two main sites, Taobao and TMall.
0 nhận xét:
Đăng nhận xét